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During
the mid-'70s, Germany's Kraftwerk established the sonic blueprint
followed by an extraordinary number of artists in the decades to
come. From the British new romantic movement to hip-hop to techno,
the group's self-described "robot pop" — hypnotically minimal,
obliquely rhythmic music performed solely via electronic means —
resonates in virtually every new development to impact the
contemporary pop scene of the late- 20th century, and as pioneers of
the electronic music form, their enduring influence cannot be
overstated. Kraftwerk emerged from the same German experimental
music community of the late '60s which also spawned Can and
Tangerine Dream; primary members Florian Schneider and Ralf Hütter
first met as classical music students at the Dusseldorf
Conservatory, originally teaming in the group Organisation and
issuing a 1970 album, Tone Float. Schneider and Hütter soon
disbanded Organisation, re-christening themselves Kraftwerk (German
for "power station"), beginning work on their own studio (later
dubbed Kling Klang), and immersing their music in the fledgling
world of minimalist electronics; their 1971 debut, titled simply
Kraftwerk 1, offered a hint of their unique aesthetic in its
earliest form, already implementing innovations including
Schneider's attempts at designing homemade rhythm machines.
A series of lineup shifts
followed, and at one point Hütter even left the group; however, by
the release of 1972's Kraftwerk 2, he and Schneider were
again working in tandem. Recorded without a live drummer, the
album's rhythms relied solely on a drum machine, creating a
distinctly robotic feel without precedent — the concept of purely
technological music was, at the time, utterly alien to most
musicians, as well as listeners. A series of well-received live
performances followed before Kraftwerk began work on their
breakthrough third LP, 1973's Ralf and Florian; honing their
many ambitions down to a few simple yet extraordinarily innovative
concepts, their music began growing more and more revelatory — even
their clean-cut, scientific image was in direct opposition to the
dominant pop fashions of the time. Kraftwerk's first album to be
issued in the U.S., 1974's Autobahn was an international
smash; an edited single version of the epic title track was a major
hit at home and abroad, and in America the previously unknown group
reached the upper rungs of the pop albums chart. Performed in large
part on a Moog synthesizer, Autobahn crystallized the
distinctive Kraftwerk sound while making the group's first clear
overtures towards conventional pop structure and melody,
establishing a permanent foothold for electronic music within the
mainstream.
Kraftwerk resurfaced in 1975
with Radio-Activity, a concept album exploring the theme of
radio communication; indicative of the group's new global
popularity, it was released in both German and English-language
editions, the latter appearing early the following year. Train
travel emerged as the subject of 1977's Trans-Europe Express,
which marked an increased movement towards seeming musical
mechanization; the line became even further blurred with the
follow-up, 1978's aptly titled The Man Machine, a work almost
completely bereft of human touches. By this time, the members of
Kraftwerk even publicly portrayed themselves as automatons, an image
solidified by tracks like "We Are the Robots." Having reached the
peak of their influence, however, the group disappeared from view,
the first of many extended absences to follow; they did not return
to action prior to 1981's Computer World, a meditation on the
new global dominance of technology — a society their music long ago
predicted and pre-dated. After topping the British charts with the
single "Computer Love," Kraftwerk again vanished, enjoying a
five-year layoff culminating in the release of 1986's Electric
Cafe. By now, however, pop music was dominated by synthesizers
and drum machines, and the group's stature flagged; but for a 1991
best-of collection titled The Mix, they remained silent
during most of the decade. They finally released a new single, "Expo
2000," in late 1999, and surprised fans by announcing tour dates. On
the recording front, Kraftwerk celebrated the centennial anniversary
of the Tour de France with a new version of their 1983 single "Tour
de France," and followed with a full album (Tour de France
Soundtracks) in August 2003. The live record Minimum-Maximum
followed in 2005.
ALBUM REVIEW
- COMPUTER WORLD
The last great Kraftwerk album,
Computer World captured the band right at the moment when its
pioneering approach fully broke through in popular music, thanks to
the rise of synth pop, hip-hop, and electro. As Arthur Baker sampled
"Trans-Europe Express" for "Planet Rock" and disciples like Depeche
Mode, OMD, and Gary Numan scored major hits, Computer World
demonstrated that the old masters still had some last tricks up their
collective sleeves. Compared to earlier albums, it fell readily in
line with The Man-Machine, eschewing side-long efforts but with
even more of an emphasis on shorter tracks mixed with longer but not
epic compositions. While the well-established tropes of the band were
used again — electronically treated vocals, some provided by Speak and
Spell toys; crisp rhythm blips; basslines and beats; haunting, quirky
melodies — there's a ready liveliness to the songs, like the addictive
"Pocket Calculator," with its perfectly deadpan portrait of "the
operator" and his favorite tool, and the almost winsome "Computer
Love." Cannily, the lyrical focus on newly accessible technology
instead of cryptic futurism and vanished pasts matched this new
of-the-now stance, and the result was a perfect balance between the
new world of the album title and a withdrawn, bemused consideration of
that world. The title track itself, with its lists detailing major
organizations presumably all wired up, echoes the flow of
Trans-Europe Express, serene and pondering. "Pocket Calculator"
itself is more outrageously fun, thanks to the technical observation
that "by pressing down a special key it plays a little melody." Others
would take the band's advances and run with them, but with Computer
World Kraftwerk — over a decade on from their start — demonstrated
how they had stayed not merely relevant, but prescient, when nearly
all their contemporaries had long since burned out. |